Career at Century 21

The CENTURY 21® System Offers Training for Associates at All Levels

In an ever-changing real estate market, it is critical to be ahead of the most current industry trends and what it takes to be competitive. The CENTURY 21® System has one of the best training teams in the industry, as evidenced by our 2009 Training Magazine’s Top 125 award.What could be better than being part of a company that has award winning training for sales associates? The answer is simple, being part of a brand that offers affordable award-winning training for sales associates.

REO, Short Sales, Blogging, Social Networking – just a handful of buzz words being tossed around in real estate these days, important buzz words that have real estate professionals’ heads spinning. The CENTURY 21 training organization stays up-to-date on what is going on in the industry, and then creates useful training programs on current topics, designed specifically to help our agents be among the most knowledgeable professionals in the industry.

Take a look at this list of training topics available at no cost to all CENTURY 21 Agents:

Attitude: Persevere and Stay on Track, Contact Management Made Easy, Social Networking, Developing an Online Business Plan, Blogging for Online Visibility, REO and Short Sales Overview, Going Green, Anatomy of a House, Staying in Touch With Clients, How to Have an Open HouseWhether you are new to the real estate industry or a seasoned veteran, there is always something new for you to learn. Our training department has created a curriculum designed to offer something for everyone, regardless of experience level.This curriculum can be broken down into four categories:

Sales Skills – including the popular CREATE 21® Golden Edition program, Capitalizing on Market Dynamics, the Success Series, and a compilation of many live, online free training classes.

Coaching and Accountability – consists of our Productivity Enhancement Program (PEP) with a web-based reporting dashboard and participation of the sales manager.

Niche Markets & Specializations – learn how to grow your business and expand your knowledge with programs focused on CENTURY 21 Fine Homes & Estates®, New Home Sales, Mature Moves and Commercial Brokerage.

Designations –Perception is everything! If you want to be perceived as an expert, pursue a designation or certification. We have many to choose from. Courses such as CENTURY 21 Global Referral Network Sales Associate and Accredited Buyer’s Representative (ABR®) are available.

Of course we are just scratching the surface of what is available to all CENTURY 21 System Sales Associates. We have an Online Resource Library with dozens of topics, including How To’s, Agent Scripts, and Agent Tools. by Design, Marketing Yourself as a Real Estate Expert, and More!


CENTURY 21 LeadRouter System

The CENTURY 21® System is focused on delivering world-class technology to our sales associates, enabling you to exceed the needs of your homebuyers and sellers. The CENTURY 21® LeadRouter System gives you a competitive advantage over competing real estate companies in your market by responding to customer inquiries promptly.

So how does it work? LeadRouter is a comprehensive leads management application that captures and distributes offline and online leads from multiple sources. It’s incumbent upon the agent to accept the lead and manage to closure. Why is LeadRouter critical to an Agents business? According to the National Association of Realtors® 2009 Buyers and Sellers Survey, a customer will work with the first agent to call them back between 70 – 80% of the time. Additional research shows that average response time by an agent is approximately 24 hours and only 50% of leads ever receive contact. This is a huge opportunity for the CENTURY 21 System!


Additional Training Opportunities for CENTURY 21 Agents

Because we understand people learn in different ways, we offer a variety of training options; everything from live on-line classes, and self-study modules, to onsite training at National, Regional and Awards Events.